About us

A consultancy built on
genuine expertise.

Tixy Labs was founded to give growing businesses access to the kind of paid media knowledge that was previously only available inside large agencies or enterprise teams.

Our story

Precise. Independent.
Commercially grounded.

Tixy Labs Ltd is a London-based paid media consultancy founded by a specialist with extensive experience in ad tech and performance advertising. The consultancy was built to serve a specific need: businesses that want expert-level input without the overhead, complexity, or misaligned incentives that often come with larger agencies.

The focus is always practical. Whether that's getting conversion tracking working properly, building a Meta campaign from scratch, or diagnosing why a TikTok campaign isn't spending, the work is hands-on and results-oriented.

Tixy Labs works primarily with SMEs, startups, and growth-stage brands — businesses where paid media decisions genuinely move the needle, and where accuracy and expertise matter from day one.

Independence notice. Tixy Labs Ltd operates as an independent consultancy. It does not represent, compete with, or act on behalf of any employer or media organisation. All client engagements are conducted entirely separately from any employment commitments.

Deep platform knowledge

Years of hands-on experience managing campaigns on Meta, TikTok, and Google — across campaign types, objectives, and industries.

Technical precision

Conversion tracking, pixel implementation, and event verification done correctly — not just configured and forgotten.

No agency complexity

Direct access to an experienced specialist. No account managers, no layers, no unnecessary process.

Outcome-focused

Recommendations are made based on what will improve your results — not what keeps a retainer running longer than it needs to.

Background

Experience that informs every engagement

A career built across ad tech and paid media — not a generalist background with paid media as an add-on.

Ad Tech

Platform operations and ad serving

Technical experience working across ad serving platforms, campaign trafficking, and digital advertising infrastructure. This background means common technical issues are recognised and resolved quickly — without guesswork.

Paid Social

Campaign management across Meta, TikTok, and beyond

End-to-end campaign management experience on major paid social platforms — from account structuring and audience strategy to creative testing and performance analysis. Campaigns built to perform, not just to run.

Tracking

Conversion tracking and measurement

Implementation, QA, and troubleshooting of conversion events across Meta Pixel, TikTok Pixel, and Google Ads tag infrastructure. Accurate data is foundational — everything else builds on it.

Clients

Working with SMEs and growth-stage brands

Direct experience working with smaller businesses where budget efficiency, accurate reporting, and practical guidance are essential — and where there's no room for vague strategy without execution.

How we work

A few principles we hold to

We say what we think

If a campaign isn't worth running, or a tracking setup is going to cause problems, we'll tell you — clearly and early. Honest input is more valuable than comfortable agreement.

We work at the detail level

Paid media performance lives in the specifics: audience signals, event configurations, bid strategies, creative variables. The detail work is where expertise actually shows.

We keep it direct

Recommendations are clear, reasoned, and actionable. Reports focus on what matters to your business — not vanity metrics or agency narrative.

Work with us

Let's talk about your campaigns.

A short consultation is the best way to understand whether Tixy Labs is the right fit for your needs.