Tixy Labs provides specialist paid media services to businesses that need precise, reliable execution — not generic agency output.
Meta advertising — across Facebook and Instagram — remains one of the most powerful channels for direct-response campaigns when configured and managed correctly. The gap between a poorly structured account and a well-built one is significant.
This service covers campaign architecture, ad set structure and audience targeting, conversion event configuration, creative testing frameworks, budget strategy, and ongoing performance management. Whether you need a fresh account build or a review and restructure of an existing one, the work is thorough and built to scale.
TikTok advertising requires a different approach to Meta — the platform's creative dynamics, auction mechanics, and audience targeting logic operate differently. Getting it right from the start avoids the common issues that hold early-stage TikTok campaigns back.
This service covers full campaign setup and ongoing optimisation on TikTok Ads. It includes TikTok Pixel configuration, Events API implementation, campaign structure, audience strategy, creative guidance, and performance analysis. Whether you're launching for the first time or restructuring existing campaigns, the work is built to drive efficient results on the platform.
Google Ads spans Search, Performance Max, Display, and Shopping — and each requires a distinct approach to structure, bidding, and measurement. Campaigns that are set up correctly from the start are significantly easier to optimise and scale.
This service covers Google Ads campaign builds, keyword and audience strategy, conversion tracking configuration, and ongoing performance management. Whether you're launching new campaigns or reviewing the efficiency of existing spend, the focus is on building an account that performs against real business outcomes rather than just generating impressions and clicks.
Snapchat remains a strong channel for brands targeting younger audiences, particularly in the 18–34 demographic. With the right creative and campaign structure, it can deliver efficient reach and conversion at competitive CPMs.
Support covers Snapchat Ads Manager setup, Snap Pixel implementation, campaign structuring, audience targeting, and performance optimisation. Available as a standalone service or as part of a broader multi-platform paid social engagement.
LinkedIn is the primary B2B paid channel and works well for businesses targeting professionals by job title, seniority, company size, or industry. CPCs are higher than other platforms, so structure and targeting precision matter more — not less.
Support covers LinkedIn Campaign Manager setup, campaign structure, audience targeting strategy, Insight Tag implementation, and ongoing optimisation. Best suited to B2B brands with a clear ICP and a specific objective — lead generation, event registrations, or brand awareness within a defined professional audience.
Reliable conversion data is the foundation of effective paid media. Without it, campaigns optimise against the wrong signals, reporting becomes unreliable, and budget decisions are made on flawed assumptions.
This service covers the implementation, testing, and ongoing verification of conversion events across Meta Pixel, Google Ads tags, and TikTok Pixel. It includes event deduplication, Conversion API setup where applicable, and technical QA to confirm events are firing correctly and consistently. If you're seeing discrepancies or know your tracking isn't right, a dedicated tracking audit is available.
Ad operations is the unglamorous but critical side of paid media — the trafficking, QA, and platform management work that keeps campaigns running cleanly and accurately. When it's done well, it's invisible. When it isn't, problems compound quickly.
This service is suited to businesses that need reliable, detail-oriented ad ops support: campaign trafficking, creative QA, placement targeting, naming conventions, billing and account management, and day-to-day platform administration. Also available as ad-hoc or project-based support for specific operational challenges.
Paid media campaigns fail in specific, diagnosable ways. Delivery problems, tracking discrepancies, policy flags, account restrictions, disapproved ads, and underperformance all have root causes that can be identified and addressed — if you know where to look.
This service is focused on diagnosing and resolving issues with existing campaigns. Whether your Meta campaigns have stopped delivering, your Google Ads tracking is misfiring, or your TikTok account has been flagged, a structured investigation and resolution process is available. No assumptions, no guesswork — just methodical diagnosis and clear action.
Not every business needs a full management service. Sometimes what's needed is clear, expert advice on channel selection, budget allocation, campaign structure, or what to do next — delivered by someone who has actually managed campaigns at scale, not just studied them.
Paid social consulting sessions are available on a project or advisory basis. This works well for businesses building their first paid social strategy, in-house teams looking for a second opinion, or founders who want to understand what good looks like before committing budget.
Services are suited to a specific type of client — and it's worth being direct about that.
Businesses at the point where paid media matters — serious about performance but not yet ready for a full agency retainer. Benefit from direct specialist access.
Brands scaling spend and needing campaign infrastructure built properly — structured for growth rather than patched together as spend increases.
Marketing teams with general skills who need specialist input on tracking, platform issues, or campaign structure without bringing on a full-time hire.
Book a short consultation and we'll identify the right starting point for your situation.