London-based consultancy

Paid media that
earns its keep.

Tixy Labs helps SMEs, startups, and growth-stage brands get more from their ad spend — through expert campaign setup, tracking, and optimisation.

What we do

Specialist support across paid media

From campaign architecture to conversion tracking — practical expertise applied where it matters most.

Meta Ads Setup and Optimisation

Campaign setup, audience strategy, creative testing frameworks, and ongoing optimisation for Facebook and Instagram ads.

TikTok Ads Setup and Optimisation

Full TikTok campaign setup, pixel configuration, audience strategy, and performance optimisation for brands entering or scaling on the platform.

Google Ads Setup and Optimisation

Search, Performance Max, and Display campaign setup with conversion tracking, keyword strategy, and Smart Bidding configuration.

Conversion Tracking

Pixel and tag implementation, event verification, and tracking troubleshooting across Meta, Google, and TikTok — so your data is accurate and campaigns optimise correctly.

Snapchat & LinkedIn Ads

Platform setup, audience targeting, and campaign optimisation on Snapchat for consumer brands and LinkedIn for B2B advertisers.

Ad Operations & Troubleshooting

Campaign trafficking, QA, account management, and systematic diagnosis of delivery issues, policy flags, and tracking discrepancies.

The approach

How Tixy Labs works

A structured process built on clarity, precision, and measurable outcomes.

01

Understand your goals

Every engagement starts with understanding your business objectives, current setup, and where the friction points are — not with a pitch.

02

Audit and diagnose

A thorough review of your existing campaigns, tracking setup, and account structure to identify what's working, what isn't, and why.

03

Execute with precision

Implementation is hands-on and detailed. Campaign builds, pixel configurations, and audience setups are done correctly the first time.

04

Optimise for performance

Ongoing analysis, structured testing, and data-driven decisions to continuously improve results against your defined KPIs.

Experience

Built on deep ad tech expertise

Tixy Labs is led by a specialist with extensive hands-on experience across ad tech and paid media operations.

8+
Years in ad tech & paid media
5+
Platforms: Meta, TikTok, Google, Snap, LinkedIn
SME
Focused on growth-stage businesses
UK
London-based, working remotely

Experience spans campaign operations, platform management, conversion tracking, performance optimisation, and client-facing consultancy — across both agency and in-house environments.

More about Tixy Labs
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Ready to improve your paid media?

Book a no-obligation consultation. We'll talk through your current setup and where to focus first.